Published on

22 12 2023

FIFA holds ground-breaking workshop for African MAs on digital content creation

As part of its commitment to keep its member associations at the forefront of the digital sports world and equip them with the necessary skills and knowledge for effective global engagement, FIFA has held a ground-breaking workshop in Kigali, Rwanda, which focused on the creation of digital content. Participants described the event as an eye-opener that would help them understand their audience and get the most out of the various digital platforms.

The workshop was part of the FIFA Digital Skills programme, which recently celebrated its first anniversary and has provided member associations with invaluable access to expert-led masterclasses and e-learning modules on a wide range of digital topics relevant to the football industry.

Organised specifically for the top ten member associations on the Digital Skills programme in Africa, it featured 25 participants from Uganda, Sudan, Gabon, Sierra Leone, Guinea, Ethiopia, Tanzania, Djibouti, Kenya, and Mauritius, plus two from Rwanda, the host FA. 

The workshop reflected FIFA’s broader strategy to foster a culture of continuous learning and innovation among its member associations.

“We are here to support our member associations. Developing their knowledge and capabilities is something fundamental for us and, by helping them with digital marketing, we are looking to the future. Growing our federations is our priority”, said Gelson Fernandes, FIFA Director Member Associations Africa.